GLAMSQUAD and Dyson launched an exclusive partnership bonding them together for life. [Ok, maybe not for life, but it should be.] With the teasers of the Dyson Supersonic dryer debuting, everyone waited on baited breath for this new, innovative tool. Now that it’s available to the masses, how will our beloved salon blowout measure up? Will we be forced to bring in our dryer to ensure a perfect look every time? Yes, but not if you trust GLAMSQUAD to keep your beauty on-point.
Why, you ask? Well, as of Monday every GLAMSQUAD stylist was armed with the Dyson Supersonic ready to conquer any mane. So whether you’re a new client or an existing one, you can guarantee that the hottest device on the beauty market will be used on you during hair styling visits. We actually spoke with GLAMSQUAD Creative Director, Giovanni Vaccaro, to fill us in.
Can you tell us a bit about the exclusive partnership of Dyson and GLAMSQUAD, and how it came about?
Yeah, we definitely can go into that. Obviously, we all know Dyson as this incredible innovative technology company. They had reached out to us back in February and didn’t really mention anything about the Dyson dryer, just mentioned that they’re going to be launching a new tool in the market, and they wanted to show us what it was. We met them in person, the Dyson team, key members of that team. I was shown the dryer with a few other key members of my team. I was incredibly impressed by the engineering, the quality. Everything that a stylist has prayed for, they’ve answered it.
They’ve answered all of those questions that stylists wanted answered. What was great about Dyson reaching out to us is that they really view us as this premier on-demand beauty company, or beauty service company who offer in-home blowouts. The idea that they wanted to partner up with us was a true testament to the brand that we’ve built here for GLAMSQUAD, and obviously the synergies between the two. They’re a leader in their market. We’re a leader in our market. They brought some great innovative thinking and freshness to our company.
What are some of the major distinctive traits you’ve witnessed with the Dyson Supersonic dryer in comparison to other dryers?
I’ve been in the industry for like thirteen plus years now. It’s crazy to even say that. I spent a majority of those years, I was ten years at Frederic Fekkai I’ve seen updates. I’ve seen trends. You have seen what social media has done to the industry and for salons and stylists in general. Then you see these new concepts that come out, new concepts, new companies such as our company, GLAMSQUAD, and innovative ways of receiving in-home services. There is one thing that has always stayed relatively stagnant, which is the blow dryer. There hasn’t been an update to the dryer in years. That’s pretty cool.
Obviously, that’s changed now with the launch of the Dyson Supersonic dryer. It’s really going to revolutionize the industry and what I … Just to give you a few points of value, and benefits, and features of the dryer, we’re talking about a dryer that has a nine foot cord which is super important. A dryer that is quiet, it’s a quiet dryer.
Oh, whoa.
Our stylists and our team, they’re in-home. When they’re doing appointments, they’re going to client’s homes, offices, hotels. The fact that they have a dryer that’s not going to disrupt the environment, and at the same time allow them to engage more with our clients, is a huge value add to our service and really is going to elevate it. Then the fact that it’s heat controlled, so basically that prevents extreme heat damage. You’re not over-drying the hair, you’re not breaking the hair, and you’re not damaging the hair. Then one other piece, I feel like it allows for a quick dry time. Our stylists are now more so in and out than they ever have been.
There’s other key benefits, the balance of the dryer, the motor is actually in the handle versus being at the top of the dryer so it’s much more balanced. Then the fact that there’s no grill, so there’s no back piece of the dryer that actually catches the hair. There’s so many women who have gotten their hair caught in the back of their dryer. This has no grill so there’s no getting your hair caught in the dryer anymore, which is amazing.
That’s not what I expected at all. Dysons are so much better than the other vacuums I’ve had my entire life. To now think about them in the world of dryers, that’s actually really cool.
I was going to say they’ve spent four plus years working on this dryer to ensure that the result blow-drying experience that comes along with it is perfect. They’ve spent millions of dollars on this as well, so it’s really cool to see it come to fruition like this.
Are there other ways that it enhances the GLAMSQUAD client experience?
The overall quality of the dryer, and the fact that every single beauty professional is going to be using this dryer exclusively with the Dyson partnership, is truly going to … it’s going to elevate our service, faster drying time. We’re always concerned, and it’s a priority of ours to really keep the authenticity of the hair so that we’re not damaging it in a negative way at all. We’re actually enhancing a woman’s beauty and enhancing how she feels, also through the health of her hair. Healthier hair is shiny. It doesn’t have heat damage. It has volume. It has movement. All of those things are really going to help benefit and elevate our quality of service.
This being the first day that stylists are out with the Dyson dryer, I know it’s a bit early but has there been any feedback from today or during the trials?
Yeah. There’s been a ton of feedback during … I’ve been using this dryer for the past month, personally. Behind the scenes at New York Fashion Week and on some of our VIP clients, I’m really getting a good feel for how women are feeling about the quality of service but also the dryer itself in somebody’s home. So far, the feedback has been incredible. Today, it’s a little early. It’s only been out there for a few hours but our stylists and our team, they’ve actually loved it. It looks beautiful in their kits. They love the fact that it’s lightweight and compact. That’s just a lot of added value to our service. The feedback so far the past few hours, but also the trial period that I’ve been using it has been nothing short of incredible.
Do you have any tips or tricks on how to handle the dryer for maximum efficiency for those out there who want to make the purchase?
The dryer, it’s an investment. I look at blow dryer’s as an investment. This is a tool that is really going to change, and have a huge impact and effect on how your blowout turns out. It’s one of the most important tools. Brushes are important. Flat irons and curling irons obviously are important as well, but the blow dryer it’s such an extension of your hand. It is going to be what gives you a great style or what doesn’t, and so $399 and it’s truly an investment. The tip that I would give is every single blow dryer comes with two nozzles. One of them is a bit wider, one is a bit thinner. The nozzles or the concentrators, that’s more of the technical term for it, are so important. And I just want to make sure that that’s messaged, because a lot of time women will take the blow dryer and they’ll just use it without the concentrator. That is not going to give you the effect of the concentration on the hair, that you’re not making any frizzy’s, that you are bringing up the shine. The big tip I have is make sure you, the nozzles are amazing because they’re magnetic, make sure they are using a concentrator on every single one of your blowouts.
And quickly before we go, how do you think this partnership speaks to GLAMSQUAD as whole?
The one thing I would say about GLAMSQUAD is, for us, the most important piece of all this is that we ensure quality and consistency across all our markets, all our services, for all our clients. This is really one piece that is going to just set us so far apart from anyone else. The fact that we’re partnering with this incredible company that is going to elevate every single one of our blowouts, and so we’re very proud of it.
Book an appointment with GLAMSQUAD visit them online or through the app.
Or purchase a Dyson Supersonic dryer currently available at Dyson.com, Sephora online and in-store, Boots.com, Ulta.com.