Hair inspiration: Redken Brand Ambassador, Rodney Cutler
“The Torrid show is truly from sidewalk to catwalk – starting with a country-wide model search for 10 finalists, who were first made over by Redken, then participated in a photoshoot, and are now walking in brand’s first-ever NYFW show. It’s been such a pleasure to be a part of this process and to bring my backstage expertise to this exciting time for the brand. The show and hair truly represents the Torrid woman – bold, beautiful and tough with the hair complementing the corsets and strong clothing featured throughout show.”
How-to
Start with clean, dry hair.
If your hair is thick, prep dry locks with Redken Beach Envy Wave Aid throughout the lengths.
If your hair is fine, prep hair by spritzing Redken Guts 10 Volume Spray Foam at the roots to pump up volume.
Using a 1” curling iron, curl lengths of hair while leaving 1” of the ends out to keep the hair beachy. Let hair cool.
Spritz lengths with Redken Wind Blown 05 for added texture, then comb out curls with a wide-toothed comb for soft waves.
Use a bit of Redken Fashion Work 12 to set the look.