The Emporio Armani woman is intelligent, practical and focused and this Spring/Summer 2013 collection further pounded this ideology into our heads. Giorgio Armani focused, this season, on sharp pieces for the day featuring menswear-inspired cuts and something slightly sexier for the evening – shorts, mini-skirts or metallic dresses caught our eye. The collection focused on low-key colors for a demure and modern type of femininity but introduced more color by way of metallics, graphic and watercolor prints.
Themes –Runway revival of the 90’s – minimalism and rigor characterizing this period
Colors – Beige, nude, mushroom brown, metallic hues, pale blue, camel, pink, muted green, grey, taupe, olive green
Key Items – Pleated trousers with tapered legs; iridescent shorts and matching vests; Short-shorts tucked under tunics; Prince of Wales check shorts; Leather-woven jackets in blue and pink
Prints/Patterns – Prince of Wales check (or Glen Plaid), watercolor checkers
Fabrics – Silk, satin, cotton
Accessories – Clutches, bags, loafers, heels with thin straps for sandals, and silver-capped pointed sling back stilettos
Swag – Emporio Armani is all about the young working woman who has the need for practical professional clothing that can be transitional for a sophisticated after hours event. The youthful energy that Giorgio Armani has infused into the Emporio line would make any girl excited to head to work in the morning.
