John Varvatos featured Ziggy and Stephen Marley in his Spring 2015 advertising campaign. Shot in Austin, Texas (Go Longhorns!) by rock photographer Danny Clinch, Ziggy was outfitted in a black crocodile jacquard two-button while brother Stephen wore a black one button peak lapel Austin tuxedo for their “timeless” family portrait. “It’s always better when I’m able to do projects with my younger brother,” Ziggy says. “I don’t dress up very often, but when I do, I wear John Varvatos.”
According to Stephen Niedzwiecki, Founder and Chief Creative Officer of YARD and longtime Varvatos collaborator, “We wanted to strip down the concept of the image to a purely a beautiful, truthful portrait of two siblings. Just them. Nothing else. We wanted their faces and their body language to naturally express their bond and love for one another as brothers and music collaborators.
On February 5th a short film produced by YARD and directed by Danny Clinch debuted onJohnVarvatos.com in celebration of what would have been their father, Bob Marley’s 70thbirthday. “The Marley family is legendary. Ziggy Marley and Stephen Marley are carrying on this legacy in their own authentic way. Working with them has been incredibly inspiring. They are truly a magical family, “says John Varvatos
This campaign follows 21 seasons created by YARD and photographed by Danny Clinch all featuring the many hearts and souls of rock ‘n’ roll originators including Ringo Starr, The Roots, Alice Cooper, Joe Perry, Slash and many more.