Tag: Addis Ababa
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DESIGNER TO WATCH: HUB OF AFRICA, ADDIS EDITION – YOHANNES SISTERS
There’s nothing like speaking with Africans that not only call Africa home, but see a brighter future for such a rich continent.. Lilly Yohannes and ZeZe Yohannes, or formally know as, the Yohannes Sister’s Couture, conceptualize each collection around this ideology. Focusing on their love for Ethiopia, each collection mixes the beauty of traditional wear…
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DESIGNER TO WATCH: HUB OF AFRICA, ADDIS EDITION – RUALD RHEEDER
Our designer today, RUALD RHEEDER, I love. I can say that without a fear of being blacklisted as he was the only menswear to showcase this season at Hub of Africa, Addis. His designs are easy to understand, translatable to markets, and very much so his own. A South African native, he’s won “Best New Designer” and “The most…
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DESIGNER TO WATCH: HUB OF AFRICA, ADDIS EDITION – ROOOI
Last week, we attended Hub of Africa in Addis Ababa, Ethiopia. You know the place where civilization is believed to have begun, where all the most beautiful women are thought to reside, and home to the African Union. It’s the ideal place of where old world is slowly catching up to the new world, but…