Sophia Webster, season after season, redefines the creativity and the imagination explored within the realm of footwear. For Spring/Summer 2015, her presentation during London Fashion Week was a jungle rave in the city. Down a grimy tunnel somewhere in London with graffiti sprayed walls, blue lighting, music blasting and models dancing. Even with such a cacophony of sounds and visuals, you couldn’t take your eyes of those iconic Webster shoe creations.
Fast forward a year later as Sophie showcases her SS16 collection, when this announcement of ‘Sophia x TONI&GUY’ limited edition product collaboration launched. Yeah, you read that correctly! TONI&GUY the brand that believes in ‘dressing from the hair- down’ Goddess of Never-A-Dull-Shoe-Moment have joined forces.
This limited edition design features an ‘Amazonia’ take on TONI&GUY packs of aztec print in flashes of variable neons similar to that of Sophia Webster SS15 collection. The range itself contains Shampoo and Conditioner for Fine Hair, Volume Plumping Whip, and 3D Volumiser – a newbie to the U.S. market.
“I always enjoy working with TONI&GUY and Mark Hampton to create incredible hair for my shows, and I’m excited to take this one step further by bringing my Spring/Summer 2015 ‘Jungle is Massive’ prints to a special Limited Edition range of TONI&GUY products,” says designer, Sophia Webster.
The collaboration between TONI&GUY and Sophia Webster was born backstage at London Fashion Week as Global Hair Ambassador Mark Hampton created Sophia’s “cyber punk” hair for her presentation; now it’s available at select Target locations. Soooo, thank them next time you happen to run into either one.